QR-Code-Kampagne: Tipps für Ihren Erfolg

Marketingkampagnen-Basics: Planung, Umsetzung & Evaluation

• Definieren Sie Ihre Zielgruppe. Sie können dazu Ihre aktuelle Kundschaft auswerten, die Zielgruppe Ihrer Konkurrenz ermitteln, die Features Ihrer Produkte und/oder Dienstleistungen analysieren oder bestimmte demografische Merkmale heranziehen. QR Code Generator PRO bietet Scan-Statistiken, die Ihnen zeigen können, wer Ihre aktuelle Zielgruppe ist, wie Kundschaft Ihre Produkte, Services und digitale Plattformen erreicht oder ob eine bestimmte Designänderung Ihren Website-Traffic erhöhen konnte. Durch die mühelose Verwendung eines Dynamischen QR Codes können Sie Ihre Zielgruppe definieren – und vieles mehr! Dieser Tipp für QR-Code-Kampagnen wird Ihrer Performance ganz sicher einen Schub verleihen.
• Entwickeln Sie Ihren Pitch. Formulieren Sie Ihr Leitbild und definieren Sie, welche Probleme Unternehmen mithilfe Ihrer Dienstleistungen oder Produkte lösen können. Wie wollen Sie Ihrer Kundschaft beweisen, dass Sie die richtige Wahl sind?
• Conceptualize personas, that is, create different types of imaginary clients. This can help you visualize your target audience and set campaign goals with more clarity.
• Create your marketing strategy by clearly defining your goals, objectives, financial projections, distribution plan, and what marketing materials you will implement. Select the tools you will use to measure success, as well as outline different strategies for converting leads to customers, retaining customer loyalty, and turning loyal customers into referents.
• Choose your marketing platform. Will you run an email campaign? Direct mail? Pay-per-click online advertisement? As time goes by, you can more clearly define where your target audience is most likely to hear and see your marketing message.
• Collect lead information that matches your previously defined criteria.
• This is the time to execute. Now that you have defined what platforms you will use, it’s time to create original and search engine optimized content.
• Measure your results against your expectations, which you defined earlier through goals and objectives.

Wie können QR Codes Kampagnen besser machen?

Whether it’s to grow your email list, get more followers on Instagram, or turn leads into customers, creative and effective QR Code campaigns can help boost your marketing strategy. Below are a few highlights.

Identify where is your target audience and collect lead information

Consider your QR Code’s endgame. It’s important to keep in mind what your consumers can benefit from your products and services. So ask yourself, what information can you provide to your target audience and consumers in order to enhance their engagement with your brand or product? Consider some of the many possibilities with various QR Code types, like running QR Code coupon marketing to improve sales.

To find out if your new campaign is having a successful run, Dynamic QR Codes allow you to track how often, where, when, and with what device your Codes are scanned. As a result, you will have a helpful overview of the ups and downs of your campaign. Visit our QR tracking page to get more information on measuring your success.

Help you create a mobile-friendly experience

As Google shifts to mobile-first indexing and more people use their mobile devices to search the web and shop online, brands are shifting their ad campaigns to the fourth screen.

QR Codes go hand in hand with mobile content. To put it simply, the advent of the Code was mainly possible through the rise of smartphones because their combined forces allow for the magical bridging of the online and offline worlds. By hyperlinking from print materials and products to digital content, they can help your business make information more accessible to mobile users.

Consumer trends in the coming year demand companies have a stronger focus on sustainability, share online experiences, and adapt to shifting economic habits. China has been the leading giant in mobile payments via QR Codes, for instance, which is a direct response to consumer desire for more financial adaptability. Different QR Code types like video, image gallery, or MP3 can help you streamline customer experiences and create more transparency.

Seamless brand experience and increased brand awareness

With new, easy-to-use design features, you can now customize your Codes and landing page by adjusting the colors to make them brand specific, integrate a logo, or reshape the edges. Like this, you can make your QR Code stand out or turn it into an extension of your brand image.

Warum QR Codes wahre Marketing-Chamäleons sind

QR Codes redefine how consumers interact with your brand, especially when it comes to print materials. Below are five QR Code campaign examples from fictional brands to provide you with some guidance on how different types of QR Codes can be used for different marketing campaigns.

Give your product marketing a boost

If we follow Siekens Electronics’s example, adding a PDF to QR Code to product packaging is a brilliant way of giving consumers additional information and instructions without breaking the bank with extra printing costs. They even added a direct link to their website to inspire customers with new ideas on how their products can make their home lives easier.

Or do as Betty Baker does and add more value to your food product packaging with the same PDF Code, offering free recipes. Since the Dynamic QR Code is editable, Betty Baker can always keep the recipes on topic with the different holidays without reprinting their existing packaging.

Upgrade your digital marketing

Adding a mobile-optimized QR Code website to your marketing campaigns may sound redundant, but the Code is not just an excellent bridge of tradigital marketing. eGo Gaming Studios wanted to increase social media following and stimulate app downloads in one fell swoop, and they achieved it by creating QR Code marketing campaigns.

By incorporating the App QR Code on the homepage promoting their new mobile gaming app, visitors can scan the Code and redirect immediately to the app store compatible with their operating system. An additional button on the mobile-friendly landing page enabled them to follow eGo Gaming on their social media channel.

Put a new spin on literature

Readers love nothing more than to immerse themselves in their favorite literary experience. Wanting nothing more than to cater to their reader’s needs in order to boost book sales, Lionspring Publishing House decided it was time to shake things up. Adding a QR Code Image gallery on the title page of new books offered readers an augmented reality experience, as they were able to swipe through different fictional documents, maps, and pictures relevant to the story.

Redefine the gastronomy experience

Southern Restaurant wanted to provide more transparency to build a better B2C relationship with their guests. They created a playlist of videos covering their beginnings, the inspiration for their dishes, the chain of production of their ingredients, interviews with the owner and employees, and linked to their customers through our Video QR Code printed on their menus.

Revamp the fashion industry

Elle Boutique wanted to attract new customers in the sub-culture music crowd. Working in conjunction with local bands, they printed MP3 QR Codes on their clothing tags, featuring track samples of music to enable their customers to discover new music in their local scene.

Word-of-mouth marketing

QR Code sticker marketing was the inspiration for World Trekker Tours to turn leads into customers. In collaboration with an artist that really reflected their brand image in their illustrations, they created stickers featuring different landmarks around the World. The artist incorporated a Dynamic URL QR Code in each drawing, which linked to World Trekker’s sightseeing and tour booking page.